Holly Willoughby’s new maternity collection

March 17, 2009

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British TV personality and Dancing On Ice presenter Holly Willoughby debuted her maternity collection at Claridges in London.

Willoughby (pictured in the middle), who is seven months pregnant with her first child, designed ten exclusive designs to be sold at www.littlewoodsdirect.com. The maternity line includes the purple dress she wore at a British awards show last month, as well tops, dresses, jeans and wrap cardigans.

“I love clothing and fashion and when I became pregnant I still wanted to feel glamorous and sexy but found it very difficult to find clothes that were also comfortable,” the dailymail.com reports her as saying. “I think all pregnant women look great, it’s a beautiful time in your life and pregnancy bumps should be celebrated as sexy and feminine, not hidden, so I set out to design a range that did just that.”

The Holly Willoughby Maternity collection will be available for order at www.littlewoodsdirect.com beginning the end of March.

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