Jessica Simpson to launch maternity line at Destination Maternity
May 14, 2012
Jessica Simpson promised fans she would design a line of maternity clothes – and now that she has delivered her daughter, Maxwell Drew, she is delivering on her promise. Simpson just announced she will be launching a line of stylish, comfortable and affordable maternity clothes at Destination Maternity.
“I’m so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great!” Simpson gushed. “You want to wear clothes that are flattering to your baby bump — you want to show your bump off.”
In addition to Destination Maternity, her maternity line will also be available at Macy’s starting this fall.
What can you expect in her new maternity line? “Full of breezy, everyday pieces, the collection is aimed at the modern mom-to-be who wants to maintain her fashion edge throughout her pregnancy,” the press release reveals. “The collection has a vintage ’70s feel. Mixing patterns and textures gives the debut collection a cool, relaxed vibe.” Pictured (left) is a sneak peek of Jessica’s maternity line at Destination Maternity.
With prices ranging from $36-$69, we have a feeling this line will sell well!
Much of her clothing line will reflect her own maternity style during her pregnancy, including flowing maxi dresses, chic denim in a variety of washes (including leopard print!), vintage printed tops and sexy, and form-fitting jersey knit dresses.
Check out Jessica Simpson’s chic maternity style here >>
Jessica isn’t the first celebrity who has branched out into maternity clothes. Nicole Richie and Heidi Klum both designed maternity clothes for A Pea in the Pod.
Tell us: Will you buy Jessica’s maternity clothes?
Photo: Destination Maternity